Digital Marketing Certifications

The essential skills I've earned from these certifications are data analysis, cleaning, visualization, interpretation, data-driven decision-making, attention to detail, reporting, and segmentation.

Through the Google Ads Display Certification, I gained essential skills in display advertising, audience targeting, campaign creation and management, ad creative development, performance measurement, budget management, optimization techniques, and programmatic buying.

Through the Google Ads Search Certification, I have developed essential skills in search advertising fundamentals, keyword research and selection, campaign setup and management, ad copywriting and testing, performance analysis, budget management, bidding strategies, and understanding of quality score and its impact on campaign success.

With the Google Analytics Certification, I have developed essential skills in data collection and configuration, analyzing user behavior and website traffic, creating and interpreting comprehensive reports, setting up goals and conversions, employing advanced segmentation techniques, understanding e-commerce tracking, and leveraging insights for informed decision-making.