My Work

Data Analytics

In this case study, I have staged how I use my Google data analytics knowledge to help my employers solve a problem and increase the produce department's sales.

Brand Development, SEO and Website Structure

In this project, I have depicted my brand-building, SEO, and e-commerce strategies by building the website in shopify.

Email Marketing & A/B Testing

In this case study, I developed a comprehensive strategy to revitalize ClickUp's email marketing approach. The strategy focused on captivating subject lines, nurturing leads, personalized experiences, re-engagement tactics, A/B testing, a three-phase campaign workflow, and visual demonstrations. All the email templates used in this case study were created using the Hubspot Email Marketing Platform.

Digital Advertising

This case study explores the digital advertising strategies employed by "The Locals," a vibrant startup based in Winnipeg that aims to connect the community with local businesses and promote unique local experiences. Through targeted digital campaigns, "The Locals" seeks to enhance brand visibility, drive customer engagement, and foster a sense of community.

Analyzing Performance with Google Analytics

In this case study, I leveraged Google Analytics to analyze the performance of an e-commerce website experiencing stagnant sales despite consistent traffic. By conducting an in-depth data assessment, I identified key issues such as high bounce rates on product pages, low conversion rates from paid ads, and underperforming traffic sources. I examined user behavior, acquisition channels, and conversion paths using Google Analytics reports.