By Zohirul Islam
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Our Story
Brand Name: Cha Biscuit
Idea
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Inspired by the flavors and traditions of the Indian Subcontinent, our tea stall offers a diverse array of teas, including masala chai, ginger tea, and milk tea, all prepared with authentic spices and care. Nestled in the heart of Winnipeg, our tea stall aims to create a cozy and communal atmosphere reminiscent of the bustling streets of the subcontinent. Here, you can enjoy these flavorful teas paired with classic street snacks like biscuits, samosas, pakoras, and hot jalebis, creating a fusion of tastes that transcend borders.
Slogan
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Sip, Dip, Delight!
Logo
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Background Information
Purpose
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We invite you to experience the warmth and hospitality of the subcontinent's tea culture in Winnipeg, where friends and strangers alike can come together, share stories, and savor the flavors of this cherished tradition. Join us in celebrating the rich heritage of tea and the community that defines the Indian subcontinent.
Image: Cha and Biscuit; sip, dip, delight
Niche
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Indian Subcontinent Tea Culture in Winnipeg.
Skills
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Cultural Appreciation and Sensitivity
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Culinary Expertise with a Focus on Tea and Biscuits
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Community Engagement and Event Hosting
Cha Biscuit is dedicated to celebrating Winnipeg's rich heritage of tea culture and fostering a sense of community inspired by the Indian subcontinent's traditions. Our content and offerings can revolve around promoting this niche by sharing cultural insights, culinary experiences, and community-building events that honor the subcontinent's tea culture within the context of Winnipeg.
Introduction
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We offer a diverse selection of Indian teas and snacks. Here, you can savor chai with various
snacks, including biscuits, samosas, pakoras, and hot jalebis. We are more than just a tea stall;
it's a place where flavors unite and friendships flourish while enjoying a delightful array of
healthy snacks.
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Our Services
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• Authentic Indian Chai: Sip on traditional Indian teas like masala chai and ginger tea.
• Tea Pairing: Explore unique tea and biscuit combinations for an unforgettable taste.
• Indian Snacks: Enjoy classic Indian snacks such as samosas and pakoras.
• Healthy Snacking: Delight in nutritious yet flavorful Indian snacks.
• Catering Services: Let us cater your events with our authentic Indian cuisine.
• Community Gatherings: Join us for cultural events, discussions, and celebrations.
• Tea Workshops: Learn the art of making the perfect cup of chai.
• Online Ordering: Order your favorites online for delivery.
• Retail Selection: Take home a piece of India with our retail tea, biscuits, and snacks.
About Cha Biscuit: Where Flavor Meets Friendship
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Step into a world where every sip of tea and every bite of snacks tell a story, where the aroma of
chai is a warm embrace, and where friends come together to create unforgettable moments.
Welcome to Cha Biscuit, your gateway to a world of flavors and friendships. I'm Zohir, the heart
and soul behind Cha Biscuit, and I'm thrilled to have you here. But before we embark on this
culinary adventure, let me share a bit about the journey that led me to this delightful haven of tea and snacks.
Image: Cha Biscuit: Where Flavor Meets Friendship
Introduction
​
We offer a diverse selection of Indian teas and snacks. Here, you can savor chai with various
snacks, including biscuits, samosas, pakoras, and hot jalebis. We are more than just a tea stall;
it's a place where flavors unite and friendships flourish while enjoying a delightful array of
healthy snacks.
​
Our Services
​
• Authentic Indian Chai: Sip on traditional Indian teas like masala chai and ginger tea.
• Tea Pairing: Explore unique tea and biscuit combinations for an unforgettable taste.
• Indian Snacks: Enjoy classic Indian snacks such as samosas and pakoras.
• Healthy Snacking: Delight in nutritious yet flavorful Indian snacks.
• Catering Services: Let us cater your events with our authentic Indian cuisine.
• Community Gatherings: Join us for cultural events, discussions, and celebrations.
• Tea Workshops: Learn the art of making the perfect cup of chai.
• Online Ordering: Order your favorites online for delivery.
• Retail Selection: Take home a piece of India with our retail tea, biscuits, and snacks.
Memorable Tidbit
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It was when I wandered through the city's bustling streets, surrounded by friends, and the air was filled with the rich tapestry of our conversations. We poured our hearts out, sharing stories,
frustrations, and even the most profound philosophical musings. And amid it all, we would find
solace in our tea breaks, particularly at a humble roadside tea stall affectionately known as
'Tong.' It wasn't merely about the tea but the entire experience. Yes, we'd savor the comforting warmth of the chai. Still, we'd also indulge in a delightful array of roadside snacks – the crispy singhara, the savory samosas, the crunchy pakoras, and the sweet temptation of hot jalebis. These moments were about more than just nourishment; they were about connection, about the joy of being with friends who felt like family.
But life has a way of leading us on unexpected journeys, and one such trip brought me to the
enchanting city of Winnipeg. I found myself in a place where the streets were unfamiliar, and the
warm embrace of a roadside 'adda' with friends seemed like a distant dream. The gathering spots I encountered were commercial and needed more authenticity, which I craved.
At that moment of longing, the idea of Cha Biscuit was born. I envisioned a place
where old and new friends could come together, creating memories that would last a lifetime. A
place where the essence of our heartfelt 'adda' could be recaptured, where conversations could flow freely like they once did, and where flavors would transport us back to those beloved
roadside tea stalls.
Cha Biscuit isn't just a café; it's a cover of togetherness. It's where friends and family unite over
cups of steaming chai, share stories and laughter, and indulge in beloved snacks that add nostalgia. It's a place where strangers become friends, hearts connect, and the spirit of 'adda' is very much alive.
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Project Goal
Values
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• Authenticity: Embracing the true essence of Indian tea and snacks.
• Community: Fostering a sense of belonging and togetherness.
• Quality: Delivering high-quality, carefully crafted teas and biscuits.
• Tradition: Honoring the rich heritage of tea culture in the subcontinent.
• Warmth: Creating a welcoming and cozy atmosphere for all.
• Joy: Spreading happiness through delightful tea and biscuit experiences.
• Inclusivity: Welcoming people from all walks of life.
• Connection: Building meaningful connections through shared moments.
Mission Statement
Bringing the Soul of the Subcontinent to Winnipeg: Our mission is to offer an authentic taste of
Indian tea, biscuits, and snacks, creating a warm and welcoming space where friends and
strangers come together to celebrate the richness of culture, friendship, and flavors.
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Principles
• Customer-Centric: Putting the customer's experience at the forefront.
• Quality Ingredients: Using the finest ingredients for an authentic taste.
• Creativity: Infusing creativity into the menu and overall experience.
• Consistency: Ensuring consistency in taste, service, and atmosphere.
• Respect: Respecting the cultural roots of tea and snacks.
• Joyful Atmosphere: Creating an atmosphere that radiates joy and positivity.
Target Audience
Buyer Persona: 1
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Buyer Persona for an Indian Tea Enthusiast:
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Demographics:
• Name: Shatakshi
• Age: 25
• Gender: Female
• Location: Winnipeg, Manitoba
• Occupation: Marketing Professional
• Income: Moderate
Psychographics:
• Lifestyle: Shatakshi leads a dynamic urban life in Winnipeg. As a marketing
professional, she is goal-oriented and career-focused. She appreciates her Indian heritage
and actively seeks opportunities to connect with her culture while living abroad.
• Hobbies/Interests: Shatakshi deeply loves tea, mainly Indian chai. She enjoys exploring
different tea blends and takes pride in making a perfect cup of chai. She is also passionate
about cooking and experimenting with Indian and fusion recipes.
• Values: Shatakshi values authenticity and quality. She seeks products and experiences
that remind her of her home and the flavors she grew up with in India.
• Challenges/Pain Points: Shatakshi often misses the authentic flavors of Indian chai and
snacks while living in Winnipeg. She is looking for a cafe to provide her with highquality,
authentic Indian teas and snacks. Additionally, she values experiences that
connect her with her culture and provide a sense of belonging.
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Behavior:
• She enjoys sharing her love for chai and her culinary experiments on social media.
• Shatakshi is open to trying new tea blends and is known for hosting chai parties for her
friends.
• She appreciates stores with a cozy cultural atmosphere reminiscent of traditional Indian
tea stalls.
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Goals:
• Find a tea and snack store in Toronto offering authentic Indian tea blends and snacks.
• To create a sense of connection and nostalgia by hosting chai parties and gatherings with
friends.
• To savor the authentic flavors of home and share them with her multicultural group of
friends.
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How Tea Biscuit Brand Can Serve Shatakshi:
• Provide a diverse selection of authentic Indian teas, including various chai blends.
• Offer high-quality Indian snacks and biscuits that complement the teas.
• Create a welcoming and culturally immersive store environment, evoking the ambiance
of Indian tea stalls.
• Host cultural events and chai-tasting sessions to engage the community and enhance the
sense of cultural connection.
Buyer Persona: 2
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Buyer Persona for a Bangladeshi Tea Enthusiast:
Demographics:
• Name: Anam Tuhin
• Age: 28
• Gender: Male
• Location: Winnipeg, Manitoba
• Occupation: Software Engineer
• Income: Moderate
Psychographics:
• Lifestyle: Tuhin leads a busy urban life in Winnipeg. He's a tech-savvy professional who
appreciates his cultural roots and traditions. He enjoys connecting with his community
and friends while balancing the demands of his job.
• Hobbies/Interests: Tuhin is passionate about tea and its cultural significance. He enjoys
exploring various types of tea, from classic chai to exotic blends. He's often seen
attending cultural events within the Bangladeshi community and with friends from
diverse backgrounds.
• Values: Tuhin values his cultural heritage and takes pride in preserving it, even while
living abroad. He appreciates authenticity and seeks places and products that remind him
of his home.
• Challenges/Pain Points: Tuhin sometimes finds it challenging to source high-quality tea
and snacks that remind him of the flavors of the Indian subcontinent in Winnipeg. He is
looking for a store that can authentically replicate the taste of home and provide a
welcoming atmosphere.
Behavior:
• Tuhin is open to trying new tea and snack combinations and enjoys hosting tea gatherings
at his home.
• He is likely to appreciate a store that offers a warm, welcoming ambiance reminiscent of
traditional tea stalls from the Indian subcontinent.
Goals:
• Find a tea and snack store in Winnipeg that offers authentic, high-quality products.
• To create a sense of community and connection by hosting tea gatherings with friends.
• To savor the flavors of home and share them with his multicultural group of friends.
How Cha Biscuit Brand Can Serve Tuhin:
• Offer diverse teas, including traditional Bangladeshi chai and other regional specialties.
• Provide authentic snacks and biscuits that complement the teas.
• Create a cozy and culturally immersive store environment that resonates with the
ambiance of tea stalls.
• Host cultural events and tea-tasting sessions to engage the community.
• Collaborate with local Bangladeshi cultural events to increase brand visibility and build
connections within the community.
Key Messaging and Tone of Voice
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Values:
1. Authenticity: Embrace the genuine flavors and traditions of India, Bangladesh, and
Pakistan, staying true to the roots of subcontinental tea culture.
2. Community: Foster a welcoming and communal atmosphere where people from all
walks of life can come together, connect, and share stories.
3. Quality: Commit to serving the finest teas and snacks, using high-quality ingredients and
time-honored preparation methods.
4. Inclusivity: Embrace diversity and create a space where everyone feels comfortable and
valued.
Keywords
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Milk Tea, Masala Chai, Ginger Tea, Street Snacks, Communal Gatherings, Authentic Flavors,
Inclusive Atmosphere, Cozy Ambiance, Warm Hospitality, Cultural Fusion, Community Hub,
Traditional Recipes.
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Blog/ topic ideas
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1. Sustainable Sips: Are Your Tea Bags Compostable?
2. Tea Time Insights: Can Tea Expire?
3. What causes biscuits to break apart more quickly in hot than cold tea?
These topics were chosen by a thorough research process, which included analysis of search
trends on platforms like Answerthepublic and insights from the Quora community. It was
observed that there is a significant level of interest and curiosity among people regarding the
topic "cha biscuit." The research highlighted this subject's relevance in business, underlining its
potential to engage and captivate a broad audience.
Image: Quora search trends
Image: Answer the public insights
Blog name and purpose statement
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Blog Title: Cha Biscuit Tales: Where Friends Come Together
Blog Purpose:
The blog serves as a multifaceted resource with a primary mission to quench the curiosity of tea
lovers. It endeavors to address the myriad questions that percolate in the minds of tea enthusiasts, offering deep insights into the world of tea, its rich traditions, and the culture of tea stalls. Beyond tea, it is a hub for sports enthusiasts and debate lovers, fostering a sense of community around lively discussions and spirited interactions. Our ultimate goal is to enhance the social aspects of life and the joy of sipping tea, forging connections, and creating memories.
Page names & purpose statements
Home Page: "Cha Biscuit: Your Gateway to Exquisite Tea and Biscuit Pairings"
• Purpose Statement: The Home page is the welcoming gateway to our world of delightful
tea and biscuit experiences. It showcases featured product promotions and guides visitors
to explore our diverse offerings.
• Content-Type: Featured products, promotions, featured blog posts, links to top-level
sections.
Tea Blends: "Discover Exquisite Cha Blends"
• Purpose Statement: This section is dedicated to tea enthusiasts looking to explore our
extensive selection of premium tea blends. From traditional chai to unique infusions,
discover a world of flavors.
• Content-Type: Tea product listings, flavor profiles, brewing tips, and customer reviews.
Biscuit Collection: "Indulge in Artisan Biscuits"
• Purpose Statement: Explore our artisanal biscuit collection to complement your tea
experience. This section is tailored for biscuit connoisseurs seeking the perfect
accompaniment to their tea.
• Content-Type: Biscuit product listings, flavor descriptions, pairing recommendations.
Snacks Collection: "Savor Complementary Delights"
• Purpose Statement: Indulge in a world of flavors with our curated snacks that perfectly
complement your tea. Explore our selection and find the ideal accompaniments to delight
your tea moments.
• Content-Type:
1. Snack Product Listings: Display a variety of snacks, including sweet and savory options,
with high-quality images, descriptions, and prices.
2. Snack Pairing Ideas: Provide suggestions and guidance on pairing specific snacks with
different tea blends, offering a delightful taste experience.
3. Customer Reviews: Showcase reviews and testimonials from customers who have tried
and enjoyed your snacks with their tea.
Gifts & Bundles: "Elevate Your Gifting Experience"
• Purpose Statement: Find the perfect gift for tea and biscuit lovers or discover curated
bundles for yourself. This section is designed for those looking to make their tea and
biscuit moments extra special.
• Content-Type: Gift sets, bundle options, gift-giving guides, custom gifting options.
About Us: "Our Tea Biscuit Story"
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• Purpose Statement: Get to know the heart and soul behind Tea Biscuit. Learn about our
commitment to quality, tradition, and the joy of tea and biscuits.
• Content-Type: Brand story, mission statement, team profiles, sustainability efforts.
Blog & Community: "Tea & Biscuit Chronicles"
• Purpose Statement: Delve into cha and biscuits through engaging articles, stories, and
community interactions. This section is for tea lovers, enthusiasts, and those seeking
knowledge and inspiration.
• Content Type: Blog posts, user-generated content, community forum, tea and biscuit
pairing tips. These pages cater to our target audience, whether they are tea aficionados, biscuit lovers, gift shoppers, or those interested in learning more about our brand and the culture of Cha and Biscuits.
Social Media Content Calendar
Image: Weekly Content Calendar
Social Media Posts Creative
Image: fcaebook post creative
Image: instagram post creative