By Zohirul Islam
Md Zohirul Islam
I am a digital marketing enthusiast. I craft targeted campaigns that expand awareness, engagement, and customer satisfaction. I leverage data-driven insights to optimize the customer journey across digital channels, ensuring businesses reach their ideal audience. My expertise bridges the gap between digital marketing, e-commerce, and CX, driving success in today's competitive landscape.
I hold a Bachelor of Business Administration, Marketing Management Diploma, and Master of Business Administration Degree.
As a passionate digital marketer, I am certified in Google Search, Advanced Google Analytics, Google Tag Manager, HubSpot Inbound, and HubSpot Social Media. Additionally, I hold a Digital & Social Media Marketing Management Certificate from The University of Winnipeg.
I recently completed the Google Data Analytics Certificate, a rigorous, hands-on program covering the entire data analysis process scope.
Work experience
E-commerce & Digital Marketing
The Dufresne Group · Internship
Nov 2024 - Dec 2024
The Dufresne Group (TDG) is a Canadian company that owns and operates furniture retailers and stores, including Dufresne Furniture and Appliances (DFA), Dufresne Retail Solutions Group, and Ashley Homestore Canada.
As a Digital and E-commerce Marketing Intern, I updated website promotions, conducted customer journey and competitor audits, and maintained detailed competitor analysis. I supported Shopify marketing placements, coordinated assets for paid digital campaigns, prepared creative briefs, and provided analytics to measure performance. By collaborating with cross-functional teams and researching industry trends, I helped optimize customer experiences and enhance the brand's digital presence.
Marketing Manager
YELLOW by BEXIMCO
Sep 2022 - Nov 2022
YELLOW is a premium fashion retail brand in Bangladesh. As a retailer of its parent brand, BEXIMCO, YELLOW started its journey in 2004.
At Yellow, I was involved in developing and implementing an email marketing campaign utilizing Shopify and MailChimp tools. Collaborated cross-functionally to analyze data for audience targeting and template/content creation, managed standardized templates, ensuring upkeep, enhancements, and testing. Provided expertise in data integration for marketing automation across various digital channels. Prioritized optimization of campaigns for deliverability and engagement while staying current with email marketing trends and best practices.
Manager
Marketing and Sales
RISE
Jan 2022 - Aug 2022
RISE is a fashion-forward retailer that blends local culture with global trends, creating a unique spin on fashion. Pioneering Streetwear into the Bangladesh market, RISE offers various clothing and accessories.
At Rise, I centralized business digital assets across social media, Google Ads, CRM loyalty programs, and e-commerce to optimize online and offline customer experience. Utilizing analytics-driven strategies, including WGSN forecasts, to streamline marketing material design and enhance overall customer experience.
Manager
Marketing and Branding
Qrius Lifestyle
Dec 2020 - Dec 2021
Qrius is a prominent lifestyle brand in Bangladesh, nurturing a deep-rooted dream of building a better tomorrow accompanied by a commitment to quality, sustainability, innovation, and imagination.
As a part of this role, I prepared and presented campaign-specific marketing and route-to-market strategies while managing dynamic marketing communications across various platforms, including Facebook, Google, E-commerce websites, and local online/offline ad platforms. Establishing performance specifications, cost parameters, and sales estimates, I measure and report on the performance of all marketing campaigns, assessing ROI and overseeing the execution of digital and retail marketing strategies to ensure alignment with forecast benchmarks.
Deputy Manager
Marketing
YELLOW by BEXIMCO​
Jun 2019 - DEC 2021
YELLOW is a premium fashion retail brand in Bangladesh. It started its journey in 2004 as a retailer of its parent brand, BEXIMCO.
In this role, I coordinated brand introductions to Amazon USA and Walmart. I also spearheaded the learning, development, and implementation of Shopify-based e-commerce stores in Bangladesh and Canada. At my peak, Facebook subscribers reached 3.5 million. My primary focus was designing omnichannel communications for seamless customer journeys across multiple channels, including extensive digital and social media campaigns on platforms like Facebook, Google, Yahoo, SEO, and SEM.
Customer Services Manager
Grameenphone Ltd
Oct 2012 - Sep 2015
Grameenphone, widely abbreviated GP, is Bangladesh's leading telecommunications service provider.
Ensured superior stakeholder experiences through exceptional customer service across various channels, utilizing strong administrative and time management skills to enhance team productivity. Leveraged extensive product knowledge to efficiently address issues and proactively handle complaints. Identified root causes of problems, proposed optimal solutions, and ensured timely resolution while maintaining meticulous attention to detail. Actively engaged in cross-selling and up-selling strategies, adhered to communication procedures, and evaluated customer needs through NPS feedback, collaborating with the team to exceed personal KPIs and achieve collective goals.
Education
January 2023 - December 2024 Winnipeg, Canada
May 2020 - July 2022
Dhaka, Bangladesh
May 2011 - April 2016
Dhaka, Bangladesh
Marketing Management Diploma
The University of Winnipeg​
Masters of Business Administration
Bangladesh University of Professionals​
Bachelor of Business Administration
BRAC University
Extra Curricular Activities
Nov 2011 - Dec 2011​​
Jun 2023 - Present
Don't waste your food - Creative awareness
Design for Change
Brac University​​
Volunteer
PMI Manitoba
Certifications
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Google Data Analytics Professional Certificate
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Google Ads search
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Google Analytics
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Google Tag Manager
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HubSpot social media
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Digital & Social Media Marketing Certificate
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Management Certificate
Digital Literacy
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Adobe creative suit
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Hubspot
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Shopify
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Mailchimp
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CRM
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Canva
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SAP​